How to Start Your Own Makeup Brush Brand

Step 1. Design Your Makeup Brushes

A makeup brush is made of hair, ferrule (metal part), handle, logo, and packaging.

• Hair: synthetic (vegan, affordable, popular in EU/US) or natural (better powder pick-up).

• Hair color: classic black, brown, white, or trendy ombré.

• Ferrule: aluminum or copper, in silver, gold, rose gold, or matte black.

• Handle: wood, plastic, or resin in any color/finish.

• Shape: round, tapered, or pointy handles; smooth or ringed ferrules.

• Create and register your brand logo.

Step 2. Make Samples

• Find a trustworthy factory (e.g. Meiyuan (MY) Cosmetic Brush, Dalian).

• Communicate your design and ask about their sample policy.

• Order samples, test them, and request adjustments if needed.

Step 3. Test Your Brushes

• Use the samples yourself and get feedback.

• Provide all revisions at once to avoid extra cost/time.

Step 4. Place Your Order

• Once satisfied, confirm order details and factory’s payment terms.

• Pay the deposit, then wait for production to finish.

Step 5. Shipping & Customs

• Work with a freight forwarder to ship your brushes.

• When the goods arrive, pay import taxes and clear customs.

• Carefully inspect the quality of your brushes.

• Congratulations—you now have your own brush line!

Things to Consider Before Starting

• MOQ (Minimum Order Quantity): Most factories require 500–2000 sets. Do you have enough potential customers?

• Market Trends: Synthetic hair is growing in demand (vegan, cruelty-free, affordable), while natural hair remains preferred for powder pickup. Decide your positioning.

• Import Regulations: If you’re importing, check your country’s cosmetics regulations and customs duties.

 -For further questions, feel free to contact us.